Chris Wilson's Fresh Peel
Marketing strategy and customer growth shaped by over 20 years of experience across global brands.
Fresh thinking at the intersection of data, technology, and human behavior.
A few companies Chris has worked with:
Freshly Squeezed
Recent Articles
Better Data, Bolder Ideas: How AI Personas Are Changing the Creative Process
Why building creative briefs on demographic assumptions misreads real audiences, and how behavioral AI personas unlock bolder, validated paths to ROI.
Human Talk: United Airlines and the Comeback Nobody Expected
United is transforming its reputation by leveraging AI and cultural shifts to treat passengers as guests rather than cargo, proving that empathy drives record revenue.
Human Talk Is Back
As generative AI drives a “sea of sameness,” brands must rediscover how to cut through the digital noise by prioritizing human connection over mere optimization.
Testimonials
Trusted by the C-Suite
“Flawless Strategic Execution”
"A dynamic strategic planner with an incredible ability to balance developing a plan and implementing flawless execution."
Ryan Linders
CEO, 360training
"Wise Strategic Guide"
"Understands how to use digital tools to create reaction, action, and community while leading the way."
Drew McLellan
CEO, Agency Management Institute
“Relevant Problem Solver”
"A great resource who has positioned himself as a relevant problem solver in a changing digital world."
Hajj Flemings
CEO, REBRANDX
“Exclusive Marketing Practitioner”
"Part of an exclusive group of practitioners with a unique and thorough understanding of marketing and strategy."
Olivier Blanchard
Research Director,
Futurum Group