Chris Wilson's Fresh Peel
Marketing strategy and customer growth shaped by over 20 years of experience across global brands.
Fresh thinking at the intersection of data, technology, and human behavior.
A few companies Chris has worked with:
Freshly Squeezed
Recent Articles
From Startups to Global Icons: Why Every Brand Needs to ‘Eat the Donkey’
Why choosing corporate comfort over operational friction erodes distinctiveness, forcing leaders to accelerate decision-making to survive.
Bringing Brands Back from the Dead: An Interview with Author John Long
Why chasing safe metrics is zombifying advertising, and how brands must reclaim creative risk to cut through the noise.
Better Data, Bolder Ideas: How AI Personas Are Changing the Creative Process
Why building creative briefs on demographic assumptions misreads real audiences, and how behavioral AI personas unlock bolder, validated paths to ROI.
Testimonials
Trusted by the C-Suite
“Flawless Strategic Execution”
"A dynamic strategic planner with an incredible ability to balance developing a plan and implementing flawless execution."
Ryan Linders
CEO, 360training
"Wise Strategic Guide"
"Understands how to use digital tools to create reaction, action, and community while leading the way."
Drew McLellan
CEO, Agency Management Institute
“Relevant Problem Solver”
"A great resource who has positioned himself as a relevant problem solver in a changing digital world."
Hajj Flemings
CEO, REBRANDX
“Exclusive Marketing Practitioner”
"Part of an exclusive group of practitioners with a unique and thorough understanding of marketing and strategy."
Olivier Blanchard
Research Director,
Futurum Group